@inproceedings{ 2008-troa,
    author = "Krzysztof Dembczy{\'n}ski and Wojciech Kot{\l}owski and Dawid Weiss",
    title  = "Predicting Ads' Click-Through Rate with Decision Rules",
    booktitle = "Workshop on Targeting and Ranking in Online Advertising, 17th WWW Conference, Beijing, China",
    note = "Available on-line: \url{http://research.yahoo.com/workshops/troa-2008/}",
    year      = {2008},
}